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If you want confirmation that this is a bit of a big deal for a relatively small British tech outfit, check out some of the other brands involved with the Apple Watch. In particular, on the running front, Apple is working with Nike with a version of the watch targeted directly at runners.

And it’s a big deal for Nike as well with their Brand President, no less appearing on stage with Apple CEO Tim Cook and, of course, Hannah Catmur.

Coming Soon

The watch will be out in the UK on Friday 16 September with the app mooted to be ready to go at the same time. It’s not going to be a cheap purchase though with the entry-level price set at £399 – up at top-end GPS outdoor watch level.

Details of the app are scant so far, it’s not clear, for example, whether it will use Ordnance Survey mapping, but it should be coming soon and all will be revealed then.

Phone App Update

Meanwhile ViewRanger is also about to update its Smartphone app with a new heads-up display feature which overlays direction arrows over a live camera view of your course – we’ve used it in prototype form already and it’s a really ingenious and interesting new feature. More on that shortly.

We’ve long reckoned that the brand is the clear leader when it comes to navigation apps and it’s great to see that being recognised on a world stage.

More Information

See www.viewranger.com / www.apple.com/uk/watch/