Cambridge-based ViewRanger has hit the publicity jackpot as the navigation app was showcased during the launch of the new Apple Watch Series 2 watched live by an estimated 40 million people around the world.
Why? It has been selected to be the first hiking app to use the new GPS-enabled watch and it’s all been a bit of a surprise for the brand, albeit a nice one: “These are incredibly exciting times for ViewRanger and to be recognised on a global stage like this is a great endorsement of how far the app has come. Who knows what the future holds?” enthused a still mildly shell-shocked Oli Reed from the company when we met yesterday.
Turns out the whole affair was shrouded in secrecy with a ViewRanger developer and designer summonsed to Apple HQ where they were shut away in an internet-free room for several weeks as they developed a version of the app for the new watch.
You can see what eventually happened in the launch video below – fast forward to 37min 50sec and you’ll see developer Hannah Catmur presenting live on stage along with Apple CEO Tim Cook, which is kind of cool.