CamelBak and LifeStraw Collaborate On New Water Filtration Collection | Gear News - Outdoors Magic

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CamelBak and LifeStraw Collaborate On New Water Filtration Collection | Gear News

Introducing the new Eddy+ bottle and Crux 2L Reservoir, a hydration bladder with built-in filter

Hydration brands CamelBak and LifeStraw have pooled their expertise to create a brand new filtration collection, featuring products with integrated filtration that allow users “to enjoy clean and delicious water wherever they go”. The collection includes several integrated water bottles, reservoirs and stand-alone portable filters to match all water filtration needs. The new collection also features a give-back component: for every CamelBak filtered by LifeStraw product purchased, a child in need will receive safe drinking water for an entire year

“Rest assured there isn’t anything on the market with such a strong flow rate, price point and quality.”

“The opportunity to bring a CamelBak and Lifestraw partnership to life, and to develop a collection that combines both brands’ respective expertise in hydration and filtration, is a collaborative innovation we are proud of,” says Greg Williamson, CamelBak president. “At CamelBak, we strive to continuously reinvent outdoor hydration and carry solutions that empower the active lifestyle. This project is that very mission in action and reflects a huge leap forward for the category as a whole. We’re thrilled to be able to see it come to life.”

The Eddy+ filtered by LifeStraw system features two stages of filtration. First, the Hollow Fibre Filter removes bacteria, parasites, and micro-plastics. Next, the Ion Exchange Filter reduces lead, taste and odour, chlorine, and other chemicals, so you can enjoy clean water at home or on the go. This filter can be purchased as a stand-alone accessory, or paired with an Eddy+ bottle or Crux 2L Reservoir Filtration Kit. CamelBak adds that “you can rest assured there isn’t anything on the market with such a strong flow rate, price point and quality”.

Additionally, for every CamelBak filtered by LifeStraw product purchased, with the exception of a few accessories, a child in need receives safe drinking water for an entire year thanks to LifeStraw’s Give Back programme, which distributes LifeStraw Community purifiers to school children in need.  Each large-scale purifier provides approximately 100 students with safe water for five years.  The programme also provides health and hygiene education and continuous follow-up by local staff for a minimum of five years.

“We are so happy to see this partnership with CamelBak come to life and to be able to collectively reach even more people with safe drinking water both through these product collaborations and through the expansion of our Give Back programme”, says Alison Hill, CEO of LifeStraw. “We’ve really drawn on both company’s collective strengths through this new line, while also coming together on reaching broader humanitarian goals.”

The Eddy+ filtered by Lifestraw bottles feature three key styles: the vacuum-insulated, stainless-steel Eddy+ 32oz, as well as two plastic models made with Tritan Renew 50% recycled materials, the Eddy+ 32oz and Eddy+ 20oz. Each bottle features CamelBak’s patented, easy-to-use straw system, and is leak-proof, spill-proof, easy to clean, and dishwasher safe. With these bottles, “simply fill up at a stream, lake or in the sink, and you’re good to go with safe, delicious water”, as CamelBak put it.

The Crux 2L Reservoir Filtration Kit allows users the flexibility to outfit a backpack with a reservoir with built-in filtration. It’s billed as “easy to fill and equipped with multiple features to ensure reliably safe and leak-proof personal hydration”.

The CamelBak filtered by Lifestraw collection has been released in the USA and is due to be unveiled in the UK soon. Prices to be confirmed.


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