Brits UK countryside

Country clothing retailer A Hume asked 10,000 people what they love about the great British countryside - and it might not be what you’re expecting.

Brits love a bit of peace and quiet

So why do we love the countryside? Here are the results:

  • For 52% of overall respondents - and 77% of 55-64 year old females - peace and quiet was top of the agenda.
  • According to the study, idyllic scenery is high on the UK’s agenda, with 45% of participants - and 60% of 18-24 year olds - saying they love a countryside view.
  • A third of those surveyed said the chance to get up close with the wildlife is what draws them to the countryside. This was also a popular answer with 25-34 year old male respondents, as well as women aged 45-54 - taking 45% and 55% of their votes respectively.
Brits UK countryside 2
  • For 1 in 4, the appeal of a country pub is what they love most about spending time in the sticks.
  • 20% of Brits - and 28% of those aged 55-64 - said a lack of traffic is their favourite thing about escaping urban areas.
  • Locally sourced country grub was also a popular answer - with 17% of Brits voting with their stomachs.

Last year British staycations hit a seven-year high with over 19.7 million UK holidays booked in the first quarter of 2015. A report by the Daily Mail cited countryside festivals and above average weather as the main reason for the surge.

Brits UK countryside 3

Topline results

What are your favourite things about the British countryside?

  • Peace and quiet: 51.5%
  • Views: 45.0%
  • Wildlife: 33.8%
  • Pubs: 25.1%
  • Lack of traffic: 20.4%
  • Food: 16.9%

More information

This data was gathered in August 2016 and includes responses from 10,000 people in the UK.

For more details on A Hume visit