Brasher Brand Dead!
The big story from Berghaus is that from later this year, the Brasher Boot brand will cease to exist in its current form some 36-odd years after founder Chris Brasher began development of the revolutionary lightweight hiking boot that bore his name, however the good news for Brasher boot fans is that key models will still be available as part of the Berghaus footwear range and will mostly likely carry some form of Brasher branding too we’re guessing.
They’ll also retain their original Brasher names, which should minimise any confusion over which models are which, in other words, the Brasher Hillmaster II GTX, for example, will become the Berghaus Hillmaster II GTX.
The Same But Better?
Boots like the top-selling Hillmaster II GTX, the Supalite II GTX and Fellmaster GTX will still exist, but with Berghaus branding along with subtle improvements. The basics remain the same: the boots will continue to be produced in the same factories, will still use the excellent UK-tanned, permanently waterproof Pittards WR100X leather and will use the same last, so the fit will be identical.
The word ‘improvements’ is guaranteed to make brand fans shudder, but in this case, it’s all good with the main change being a switch to more reliably grippy Vibram rubber for the outsoles of the Hillmaster and Supalite, but with no change to the distinctive mud-friendly, anti-clogging studded sole. And there’s no increase in price either.
In other words, the end of the Brasher brand in its current form doesn’t mean the demise of its most-loved leather boots.
