Why We Chose It: Distinctive, sustainable, lightweight
In a world of smartwatches and smartphones, traditional watches are a bit of a throwback. These days they’re less a necessity and more a statement – which, depending on both the watch and the wearer, might say something about your individual style, status or spirit.
TRIWA is a Swedish watch brand with a clear agenda. The name TRIWA itself is an acronym that stands for ‘TRansforming the Industry of WAtches’ – and their self-declared mission is “to use the symbolic value and placement of the watch for something more relevant, creating modern statement symbols instead of traditional status symbols”.
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To do this, TRIWA utilises innovative materials and works with people that care about making the world a little better. In 2019, for example, they released the ‘Time for Peace’ range – a handsome series of everyday dress watches with 39mm cases made from ‘humanium’. What’s humanium? It’s a steel alloy made from melted-down illegal firearms, the aim being to highlight the issues surrounding gun crime and conflict. For every watch sold, TRIWA gave back 15% to war-torn societies and victims of armed violence. So far, they’ve raised over $100,000.
In 2020, they followed this up with the ‘Time For Oceans’ collection, a range of simple sports watches with a case and strap made entirely from recycled ocean plastic. This year, they’ve used the same TIDE Ocean plastic material to create a summer-ready dive watch – the TRIWA Ocean Plastic Sub.
Who is the TRIWA Ocean Plastic Sub Watch for?
With its funky fresh styling, this is not a serious watch – but it certainly has a serious story behind it. Plastic pollution is one of the biggest threats to marine life and the health of our seas and oceans, so a watch made from recycled ocean plastic gets a firm thumbs up from us – not just because of its sustainable build, but also because its attention-grabbing looks are exactly the sort of thing that might help to start conversations and raise environmental awareness.
We’re not saying you need to be a committed eco activist to wear this watch, but if you care about the planet, you’ll probably appreciate the aims and ambitions of TRIWA’s Time For Oceans project. That aside, it’s a fun, lightweight and practical watch that comes in an array of attractive hues, from the understated black and teal ‘orca’ to the vibrant bright orange ‘nemo’. They’re all cool, but we reckon our personal favourite is the green ‘ocean seaweed’ colourway, which is a great choice for outdoorsy types.