Longstanding British outdoor brand Nikwax has leapt into 2025 with a fresh new look and vibe, launching a new campaign titled Formulated for Adventure’.

Aiming to attract the growing segment of younger outdoor enthusiasts to their products, the East Sussex-based company has teamed up with Outside of Ordinary, an outdoors-focused production company from Manchester, to produce some snazzy new promotional videos. Here’s one of them…

The multimedia, cross-platform initiative was shaped by a new research approach by the brand which is hoping to tap into evolving media consumption habits as well as engaging communities, and fellow outdoor brands.

“At Nikwax, our products have been at the forefront of innovation in the outdoor industry for nearly five decades.” said Laura Ball, Marketing Director at Nikwax. “Now, by launching the ‘Formulated for Adventure’ campaign, we look forward to facilitating a new generation of outdoor enthusiasts. Our cleaning, proofing, and deodorising solutions are the ultimate companion to their adventures and have been specifically ‘formulated’ for them to use and access these special moments, whatever the weather.”