With a focus on upcycling, repurposing, reusing, and repairing, there’s hardly a stone left unturned with Arc’teryx’s newly-launched Circularity Program.
ReBird is a platform or ‘hub’ designed to encourage buyers to explore both educational tools about sustainability, as well as Arc’teryx’s various approaches to increasing the lifespan of their products.
There are three main approaches ReBird encompasses. Firstly, Arc’teryx have started upcycling top-quality materials saved from waste into new and exciting products. So far, for instance, they’ve produced the Stowe Windshell, a lightweight waterproof jacket for on-the-go, and some upcycled tote bags and pouches.
Secondly, Arc’teryx have introduced a resale initiative for consumers to trade in items they’re no longer using (which are then repaired and re-listed) in exchange for a gift card. Though this service is currently only available in the U.S. and Canada, it’s certainly a cool idea we hope to see implemented more.
And lastly, Arc’teryx are offering a care and repair service with the intention of helping customers increase the longevity of their products. This service ranges from care and repair tips, warranty support, to paid repair services. Their main aim is to increase the lifespan of their outdoor gear, transform ‘end-of-the-roll but top-quality’ fabrics into unique new offerings, and generally achieve a more ‘circular’ way of functioning.
Katie Wilson, Senior Manager in Social & Environmental Sustainability says: “At Arc’teryx we have always built products that last, and durability is crucial to how we see ourselves contributing to a more circular economy and achieving our global climate goals. It enables us to do fun work like make new product from old, resell used gear, and repair. While some of this work has been happening as long as we’ve been in existence, some of it is brand new.”
ReBird also contributes to the brand’s science-based targets to reduce greenhouse gas emissions by 65% by 2030. “To us, circularity means continuously seeking to design out waste and pollution from our systems and to respect the resources of our finite planet,” said Wilson. “ReBird is one way that Arc’teryx is bringing this to life.”