Fjällräven has today launched its Samlaren range – a “unique and exciting” eco-friendly collection that puts leftover fabrics to good use. Samlaren is Swedish for ‘the Gatherer’ – an apt name for a range that involves gathering offcuts and surplus materials otherwise destined for waste, and then upcycling them into new, stylish garments. The project forms part of Fjällräven’s commitment to sustainability and its aim to “not let resources go to waste”.
With limited edition collections due to be released throughout the year, the first Samlaren product drop features a number of re-invented classics made from surplus G-1000 fabric. This includes the iconic Greenland Jacket from 1968 in colour block patchwork, new imaginations of the ever-popular Kånken backpack and updated versions of the tote bag and cap. All of these products are said to be as functional, durable and reliable as any other Fjällräven item. The patchwork-like, almost hotpotch, designs of the Samlaren range feature “playful colour combinations” with an upcycled, retro look that’s both stylish and eye-catching.
Christiane Dolva Törnberg, head of sustainability at Fjällräven, tells Outdoors Magic: “In our work within sustainability we look at every step of the process to see how we can minimise our footprint and work towards a zero waste goal. Material production requires a lot of resources, raw materials, energy, water and chemicals, as well as the emissions created along the way. With Samlaren our ambition is to find new use for existing leftover material and not let anything go to waste. By integrating sustainability as a vital part of the concept we open up for new innovative ideas.”