7 New Trail Running Brands To Get On Your Radar - Outdoors Magic

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7 New Trail Running Brands To Get On Your Radar

From noise cancelling headphones that'll stay in place on a bumpy descent, to high performance clothing that bring a whole new level of comfort (and style) to your running. Here are some exciting new trail running products and the brands behind them

While we’re big fans of the ‘old guard’ of trail running brands – the likes of Rab, Inov-8 and Montane come to mind – we also love to see the new kids on the block here at Outdoors Magic, the ones that approach trail running gear design from a new angle and fresh pair of eyes.

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With that in mind, we’re bringing you our pick of our favourite new trail running brands to look out for coming into 2021. From premium British design, to extremely well-considered trail packs, this list has got the lot.


Founded by trail runner Kate Mackenzie, Harrier makes extremely well-considered trail running vests and accessories, all at an extremely reasonable price. This is all thanks to Harrier’s direct-to-consumer business model and lack of “over-hyped” marketing campaigns – what you see is what you get at Harrier, and we love that transparency.

We’re currently testing the all-new Kinder 10L Race Vest – a perfect companion for those incoming winter runs, where the 10 litre storage will happily carry a waterproof, spare midlayer and gloves. We’ll be sure to update this article once our review of the pack has gone live.

Head over to Harrier Running for more info.



The vision: “To create the world’s best headwear using our own experience and passion, in a style that promotes adventure”. With their name originating from the term ‘fractal’, meaning “infinite pattern”, the team at Fractel see each of their lightweight running caps as a whole new design from the last. This ethos has left the company with an extremely varied range of caps – one to suit every kind of runner.

They feature everything you’d expect from a running cap, from UPF +50 sun protection, to mesh venting and a built in sweat absorbing headband. On top of all this, Fractal are a member of 1% For The Planet, meaning at least 1% of the company’s profits go towards environmental causes. Nice.

Head over to Fractel Running for more info


Founded by London-based fashion designer Tim Soar, Soar Running brings featherweight fabrics and innovative designs. It’s the type of clothing that you’d like to be wearing when looking to set that PB on your local hill climb.

We’ve been out testing the Tech-T 2.0 and the Dual Run Shorts (which made our pick of the best trail running shorts ) and have been blown away by the performance and comfort that both products carry. The Dual Run Shorts were extremely comfortable over long distances thanks to their lightweight and wicking inner combined with a featherweight outer.

Head over to Soar Running for more info



Not just a sports nutrition company, Tribe is also a running community that’s been growing from strength to strength in recent years. On top of their Strava club, Tribe also run events around the UK, bringing together a community of like minded runners who are equally keen to share good times in the hills.

Onto their nutritional products, Tribe creates a range of snacks – from pre-running energy to post-run recovery – that’ll see you right during (and after) a day out on the hills. Tribe boasts an ingredients list packed full of natural energies and proteins, meaning many of these trail treats are suited for vegans as well. A big favourite of ours have been the Nature Bombs, which pack a much needed energy kick for when you’re running on reserves.

Head over to Tribe Nutrition for more info



If you’ve spent even a small amount of time on the UK trails over the past couple of years then you’ll more than likely have bumped into a fellow runner sporting a cap with the name ‘Ciele’ printed over the sides, back or front (or sometimes all of the above).

Canadian running cap makers Ciele have blown up in recent years thanks to their extremely well designed, and quite frankly, fashionable, running caps. Not just rocking a sweet design, Ciele caps are also sporting UPF +40 UV protection and plenty of mesh fabric built in to keep you cool in warmer climes. The team here at Outdoors Magic are big fans of these caps.

Head over to Ciele Running for more info

BAM Bamboo Clothing

While on an expedition across Greenland, founder of BAM Bamboo Clothing, David Gordon realised that he wanted to create a viable and environmentally friendly clothing business. How would he go about achieving this? Well that’ll be through the innovative way of using bamboo to create sustainable and comfortable base layers.

So what’s so great about Bamboo? Well, that would be its ability to absorb five times more carbons than hardwood trees and the fact it requires half the land that cotton needs to grow in order to produce the same amount of fibre (and all without the need for pesticides). As we’ve found, it makes for a great material for running.

Head over to BAM Bamboo Clothing for more info



While Jaybird may not be new kids on the block in the sports headphones world, their release of the all-new ‘Earthproof’ Jaybird Vistas marks a move into the trail running world, and we’ve been blown away by their performance. Featuring a water and shockproof certification, you’ll be able to confidently bring the Jaybird Vista with you on your training days, without fear of losing them to the elements.

In testing them during our Outdoor 100 buyer’s guide, the Outdoors Magic team were impressed by the audio quality on offer with the Vistas – be sure to read our full review here.

Head over to Jaybird Sports for more info.

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