You might not have heard of Klättermusen or spotted its gear in your local Go Outdoors store, but the Swedish mountaineering brand – which is making waves in the UK market – is certainly not short of confidence. It describes its gear as “the world’s most refined mountaineering equipment” and its new FW21 (Fall Winter 2021) range as kit that empowers you to “play as unhindered as possible in the giant amusement park of the natural world”.
Bold claims – but the brand has a good track record. Founded in 1975 by a tight-knit band of local climbers in northern Sweden, Klättermusen started out as a tiny DIY workshop for assembling parts and constructing tailored technical solutions to challenges encountered on the hill. In the 1980s it grew into a bona fide business, and now – a few decades later – it is a global brand supplying “products that help you go further, push harder and keep exploring”. All of this gear is rigorously tested in the “unforgiving weather and unpredictable situations” encountered while hiking, climbing and mountaineering in northern Sweden.
Gonz Ferrero, Klättermusen CEO, tells Outdoors Magic that the product development team has poured “passion” into their work evolving fabrics, testing solutions and consolidating constructions for the FW21 range.
He says: “The time we spend indoors and the energy we pour into making our mountaineering equipmentis hardly ever appreciated at a first glance. Unless your first glance is in the middle of a blizzard. A blizzard is unreliable and ferocious. Klättermusen is always reliable and outstanding.”
The FW21 range is designed around key activities including alpine climbing, skiing, snowboarding, hiking and trekking, featuring products designed to keep customers warm, dry and safe. Sustainability has been considered in all products too, according to the brand, through “the development of award-winning proprietary fabrics and fibres, or the selection of sourced organic and synthetic fibers, to ensure minimum impact on nature”.
Key products in the FW21 collection, which is rather Scandinavian in its pricing, include: