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Jack Wolfskin Launches #MakeYourLifeUnforgettable

German brand launches selfie campaign to promote living life to the full.

Milan, a 29-year-old communication skills trainer, is exploring Greenland through a lense thanks to JW.

Make your life unforgettable with Jack Wolfskin

Jack Wolfskin has launched its #MakeYourLifeUnforgettable campaign to help outdoors folk live life to the full.

To get involved, all people need to do is document their adventures on social media – twitter, facebook or any other channels – using the hashtag #MakeYourLifeUnforgettable.

The campaign ‘is all about exploring and experiencing our personal outdoor dreams and making them a reality’ and also promotes the brand’s SW16 range, which you can find more information about on the Jack Wolfskin website.

Lars, a 41-year-old sales assistant, is camping under the stars and lights in Norway with the Jack Wolfskin campaign.

Three adventurers are currently making their lives unforgettable

As part of the campaign, Jack Wolfskin has also sent three people to various arctic countries for a once-in-a-lifetime experience to show how “ordinary people” can be adventurers.

The adventures are in three Arctic regions: southeast Iceland, including on the Vatnajökull glacier, in the sapphire ice cave, the waterfall cave and in the Skaftafell National Park, Tasiilaq in eastern Greenland, as well as Tromsø, Tverrfjellet and Kvaløyain Norway. You can track their stories to find out more about the details of each adventure.

The official TV advert below…

The campaign is about making your outdoors dreams come true

Jan Erik van Djik, Global Marketing Director, explains how the selfie campaign is to help people live their lives to the full.

Jan said: ‘Our latest selfie campaign #MakeYourLifeUnforgettable is all about exploring and experiencing our personal outdoor dreams and making them a reality. It is both a call to action and an attitude of mind, and expresses what life is really all about: to make sure the one life we are given is as full and as happy as possible.

‘Our winter campaign takes our customers on a fantastic journey to Norway, Iceland and Greenland. We want to inspire people and encourage them to make their dreams a reality.’

Denise, a 30-year-old doctor from Insbruck, is currently touring Iceland to discover her outdoors dreams.

More information

For more details on Jack Wolfskin visit www.jack-wolfskin.co.uk.

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