We’ve been using Elliot Brown’s classy and nigh-on indestructible Canford watch for a year or so now and it’s stood up to everything we’re thrown at it – or from. It’s survived ejection from a second floor window, a trip through the washing machine and been used to suspend body weight, but the original webbing strap had one major flaw, it stank after sweaty outings…
So while the chunky watch was more than happy with walking, running and mountain biking, it attracted quizzical, nose-twitching attention in in post-outingpubs and cafes, ooops…
Enter Elliot Brown’s new rubber strap. It’s not just any rubber strap this. It took a year to design. It’s made from EPDM, which is comfortable, non-sticky, hypo-allergenic and resistant to seawater and UV.
‘On the inside of the strap is moulded a set of contour lines from Tyneham Cap on the Isle of Purbeck, complete with spot height figures’
The strap’s moulded to fit the watches perfectly – and it does – the strap ends are invisibly reinforced with moulded nylon inserts to stop the pins tearing through. The upper edges have a 45˚ chamfer to help the watch slide easily under your cuff without snagging.
On the inside of the strap is moulded a set of contour lines from Tyneham Cap on the Isle of Purbeck, complete with spot height figures. They’re there not just for decoration, but to help the strap flex and stop water collecting.
And the buckle was redesigned four times until it was perfectly shaped to meet the strap and sit in line with its curves. It’s held on with screw-in pins rather than the usual spring-bar fitting. Finally, overall length has been optimised to suit the average wrist and minimise the amount of strap sticking out.
