'We Set Out To Make The Best Outdoor Socks On The Market' | Watch - Outdoors Magic

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‘We Set Out To Make The Best Outdoor Socks On The Market’ | Watch

Discover the story behind Darn Tough, who've been making socks in the same small village in Vermont since 1978

Ric Cabot’s sock mill was founded in Vermont all the way back in 1978 and today not much has changed except his company is now one of the biggest outdoor sock makers in the world. We met up with Ric at the massive ISPO outdoor gear expo in Munich to hear his story about the brand’s origins and to discover some of the secrets behind its continued success… despite the ‘darn tough times’ it’s been through.

 

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