Peak District-based outdoor clothing and equipment brand Rab have revealed a stylish new promotional video along with new logos as part of a rebranding.
Rab's logos will now include the tagline ‘The Mountain People’ underneath. The company have said that the idea behind it is to “shift the focus onto the individuals and stories that define Rab".
To accompany the launch of the tagline, Rab have collaborated with production house Coldhouse Collective to release a new video showing footage of Rab wearers and ambassadors out in some stunningly wild locations across the world including Antarctica, the Alps and the Himalayas. The Scottish Highlands seem to get the most air time in it, with plenty of sharp looking shots of Glencoe in particular.
"We are forgers of dreams, crafters of comfort. We are the smallest detail and the simplest innovation. We are the hand-stuffed sleeping bag, the sharpest needles. We are the stories in every seam, the memories in every piece. We are the weathered jacket, the borrowed kitbag, the huddle of a storm lashed tent. We are the warmth of companionship beneath icy skies. We are the clink of tin mugs in the shivering dawn. We are the smell of fresh rain at sunrise; of embers at sunset."
– A snippet from the video's narration
The new film isn’t the first that Rab have released with Coldhouse Collective. They’ve teamed up a number of times over the last few years to launch new collections and highlight the achievements of Rab ambassadors. You might have caught the video that documented Richard Park’s journey from Welsh rugby player to record breaking polar explorer.
Along with the new company announcements, Rab also have a number of product releases around the corner. For Autumn 2017 there’s a new waterproof alpine shell called Sharp Edge, and a waterproof insulated jacket as well. Looking further ahead to Spring/Summer 2018, keep your eyes peeled for their new sleeping bag, the Mythic 600.