Peak District-based outdoor clothing and equipment brand Rab have revealed a stylish new promotional video along with new logos as part of a rebranding.
Rab’s logos will now include the tagline ‘The Mountain People’ underneath. The company have said that the idea behind it is to “shift the focus onto the individuals and stories that define Rab”.
To accompany the launch of the tagline, Rab have collaborated with production house Coldhouse Collective to release a new video showing footage of Rab wearers and ambassadors out in some stunningly wild locations across the world including Antarctica, the Alps and the Himalayas. The Scottish Highlands seem to get the most air time in it, with plenty of sharp looking shots of Glencoe in particular.
“We are forgers of dreams, crafters of comfort. We are the smallest detail and the simplest innovation. We are the hand-stuffed sleeping bag, the sharpest needles. We are the stories in every seam, the memories in every piece. We are the weathered jacket, the borrowed kitbag, the huddle of a storm lashed tent. We are the warmth of companionship beneath icy skies. We are the clink of tin mugs in the shivering dawn. We are the smell of fresh rain at sunrise; of embers at sunset.”
– A snippet from the video’s narration
