As part of their goal to construct nine out of every ten products using sustainable materials by 2025, adidas have launched a new line that switches high carbon footprint materials for a progressive new innovation developed by Finland-based textile company, Spinnova.
Their new fibre is essentially, made out of trees. Woody tissue and bark are mechanically refined – as opposed to using harmful chemicals – into a cellulose pulp, which can then be restructured into strong, thin textiles. This is a fully renewable process with minimal impact on the environment.
Eight months since this partnership began, the pairing have unveiled their first collaborative product, the adidas TERREX HS1. A mid-layer unisex hoodie designed for mild weather hikes and trail runs, or to work as part of a cold weather layering system. This piece of kit also rolls up into its hood for easy storage and to double as a pillow. The TERREX HS1 is made from a blend of Spinnova wood-based fibres and raw, organic cotton. No dye is used, instead, adidas work with the material’s natural colour, reducing their water usage in the process.
