How Páramo is Changing the Lives of Colombia’s Most Vulnerable Women - Outdoors Magic

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How Páramo is Changing the Lives of Colombia’s Most Vulnerable Women

A bold initiative by British outdoor brand Páramo is empowering Colombia’s most vulnerable women, offering them work, education, and hope for a better future. Could this be the blueprint for ethical fashion?

For centuries, mountaineers have trekked the Andes, drawn to its volcanic, snow-capped peaks. Stretching across seven South American countries, the Andes form one of the world’s longest mountain ranges, with climates ranging from tropical to dry to wet. It was in this rugged landscape that Páramo founder Nick Brown first tested his innovative fabric designs in 1986.

High in the Andes lies Bogotá, Colombia’s sprawling capital. It was there that Brown met Sister Esther Castaño Mejía while searching for a manufacturer for his garments. Her group of ambitious nuns from the Las Adoratrice convent had founded a small-scale initiative in the city, Creaciones Miquelina, with the aim of getting vulnerable women in the region into skilled employment. Fifty years of civil war had caused mass-displacement within the country, creating a particularly dangerous and desperate environment for many women. Creaciones Miquelina offered practical support to women facing exploitation, many of whom were trapped in cycles of prostitution and drug use, often while taking care of their children.

You can hear first-hand from some of the foundation workers in this video.

At the time, Sister Esther’s initiative comprised a small workshop with just two hand sewing machines shared between around twenty women who were given enough training to enable them to apply for jobs in other factories. The idea to unify Páramo and Creaciones Miquelina would, however, enable the initiative to become a viable commercial enterprise. In 1997, Miquelina was officially incorporated as an independent charitable foundation, assuming its current name, the Miquelina Foundation. In 2002, it attained ISO 9001 accreditation, a prestigious industry standard that measures service and product quality.

Employee Ownership

Exactly twenty years later, Páramo transitioned to employee-ownership, meaning that Miquelina workers would also receive an equal stake in the brand’s future.

“The move to employee-ownership has been very big with many expectations – to improve my family’s way of life and to finish paying off my house and my debts,” explains Viviana Montenegro, a Flat Machine Operator at the Miquelina Foundation. I am also in a better position to help pay for my daughters’ to study and go to university.”

Workers at the Miquelina Foundation in Columbia. Photo: Paramo / Miquelina

To date, the Miquelina Foundation has provided employment and training for more than 10,000 of Bogotá’s most vulnerable women, enabling them to develop skills, confidence and self-esteem. The factory manufactures 85% of Páramo products, including all of their Analogy range. The foundation empowers women through work, helping them to support themselves and their families, and diverts those who might otherwise end up in exploitative situations into employment and a community.

“The Miquelina Foundation is not there just to create jackets, but to create people,” Sister Esther says. “To dignify women who have been denied everything in society and left to feel alone as negotiable objects.”

The Paramo team visiting the Miquelina Foundation. Photo: Páramo

Over the years, profits from the factory have been re-invested in equipment, training and infrastructure, as well as helping to finance developments to the foundation that support employees and their families directly. Many women employed by the foundation live in some of the poorest parts of Bogotá, where housing is often made from scrap materials and is without basic amenities like running water, sewage or electricity are. To combat this, the foundation established a housing co-operative, offering its employees access to a higher standard of living and a safer home environment. So far, more than 120 houses have been built. Other developments include a nursery school which is attended by 460 under-fives, and a canteen where children from the community can get a hot meal, even if their mothers aren’t employed by the Miquelina Foundation.

Related: Read our review of the new Paramo Aspira 360 Smock

Quality of life and working conditions are at the foundation’s core and it has obtained accolades from both Ethical Consumer and the Guardian Sustainable Business Awards. The Miquelina Foundation also achieved guaranteed Fair Trade status in 2017.

“I am encouraged by the fact that we can really be involved in the company and help to make decisions,” says Magda Lasso, Labour Operator at the Miquelina Foundation. “We are committed women with a fighting spirit who have overcome the adversities in our lives; I am confident that everything that has happened within the company is for the common good.”   

Photo: Páramo

Páramo’s unique fabric technologies have been revered as market-leading for over 30 years, keeping mountaineers dry and warm from the Alps to the Andes. But the success of many of Páramo’s key products is testament to the tenacity of that small group of nuns led by Sister Esther Castaño Mejia, and to the skill, resilience and determination of the women employed by the Miquelina Foundation. Not only a factory, Miquelina is a means to restore dignity, a facilitator of education and empowerment, a community, and safe place for the women it employs, and it stands as a powerful example of how a business can integrate ethical and progressive practices that can transform lives.

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