About Us
With its inception in 1999, Outdoors Magic became one of the world’s first websites devoted to covering outdoor pursuits and to this day it serves information and inspiration to a global audience of hikers, trail runners, bikepackers and general outdoor enthusiasts.
We tend to talk about gear a lot on our pages – more specifically we do a lot of reviewing – and we pride ourselves on having a highly qualified team of testers with numerous thru-hikes, alpine ascents and Fastest Known Times between us.
Got a question about something we’ve reviewed or covered? Just drop us a message, we’d be happy to help.
The Team

Editor: Will Renwick
will@doubleamedia.com
OM editor Will is somewhat obsessed with hiking and trail running, more specifically hiking and trail running in Wales. He’s explored just about every long distance trail within the country and in 2021 he even managed to climb all 189 of its mountains in one solo, unsupported and blister-plagued run. Will has over a decade of professional outdoor gear testing experience and has served on all of the major industry juries, including for the ISPO awards, the Outdoor Industry Association Awards and the Scandinavian Outdoor Award.
Editorial Assistant: Jazz Noble
jazz@doubleamedia.com
A regular contributor to Outdoors Magic for over four years now, Jazz loves all things nature-related, including hiking, cycling, camping and canoeing. Her favourite place to canoe is Lough Erne in Northern Ireland where you can hop from island to island all day long. You’ll often find her adventuring here, exploring all the Emerald Isle has to offer.
Sales: Pat Nichols
pat@doubleamedia.com
An action sports enthusiast that just can’t help himself from getting stuck into whatever activity is in front of him. Pat is also the Deputy Publisher for our sister publication Whitelines Snowboarding Magazine where he spends his winters embracing as many aspects of snowboarding as possible. In the summers, you’ll find Pat hiking his local peaks in BC Canada, swimming, paddleboarding, skateboarding, mountain biking and floating down the river.
Affiliates
Many of the articles on this site, particularly the product reviews and round ups, will contain affiliate links and we’ll make a small commission for any items purchased via the stores we link to. These links do not affect our decision making when it comes to reviewing gear and we are not influenced by any of the stores.
How We Test
At Outdoors Magic, we have a firm policy that all gear needs to be reviewed with honesty and impartiality and we therefore will never shy away from criticising gear when we believe criticism is warranted.
In most cases, we will reach out directly to brands to request the opportunity to review specific products that we would like to assess.
We also ensure that ever item of gear that we review has been tested ‘in the field’ and in the environment that the product is made or marketed for. Our photography demonstrates this; every review we post will show our staff and contributors out using the gear.
Our ‘best budget…’ round ups are an exception. For these, some products will have been tested while others might be judged to be worthy of inclusion without any testing based on the knowledge and research conducted by our experienced teams.
Our Ethos
We’re a gear review site and people make purchases based on our recommendations, but that’s not to say we want people to buy more gear. Instead, we want to help people to buy less gear by making the right choices the first time round. If you like the stuff you have, you won’t find a need to replace it.
Here at Outdoors Magic we strongly endorse making every effort to repair what you have before seeking to buy a replacement. Check out our gear repair guide for more on that.
Double A Media
For all commercial enquiries contact jim@doubleamedia.com and/or pat@doubleamedia.com
Outdoors Magic is a Double A Media title. Our sister magazines include Active Traveller, Snow Magazine and Whitelines.