Dannah is the UK’s newest outdoor brand, a focussed start-up business that’s built on 20 odd years of outdoor design experience amassed by eponymous brand founder, Rich Dannah. And while it’s not quite made in Scotland yet – read on – that’s where its roots and possibly some of its future lie.
We just reviewed the brand’s first product, the Dannah Alpine Jacket, but to get a better idea of where the Dannah’s coming from, we dragged Rich and his dogs out onto our local Peak District hills for a walk and a chat about his new business.
Twenty Years Experience
The first thing you need to know is that even though the brand is new, Rich himself is anything but a newcomer to the outdoors industry.
Since graduating with a masters in performance clothing design, he’s worked for some of the most respected names in the outdoors industry including Mountain Equipment, Rab, Sprayway, Montane, Craghoppers and Peak Performance. He even had a stint at Umbro where he helped design the England international football strip.
‘Who wants to be stuck at a desk gazing endlessly at a monitor he asks, as we potter across a sun-lit Peak District edge’
Now though, he’s fully focussed on his new venture. So what’s it all about and what makes it different?
Some of it is down to a perfectionist desire to produce outdoor clothing without compromising on the details. Not regardless of price, he says, but without cutting corners on the small but important details as well as the big ones.
And the other big draw for him is actually getting the chance to get out into the hills more. Something, believe it or not, that some outdoor designers seldom do. Who wants to be stuck at a desk gazing endlessly at a monitor he asks, as we potter across a sun-lit Peak District edge. Too right.