It’s a lively scene here in the Altberg factory. The cutting, sanding and polishing machines are whirring, the air is thick with the smell of various glues, every available surface is stacked with boots at different stages of repair or manufacture, and the shop floor is busy with customers.
I watch one of the workers who, midway through buffing a shoe, drops what he’s doing and dashes into the shop, summoned to help with a specific customer request. Following him through, I overhear a conversation between a young woman and one of the boot fitters: “Police? New recruit? OK, let’s get you sorted.”
See behind the scenes at Altberg…
I’m on a tour of the Richmond factory, being shown through their processes, and despite the madness, the whole thing is fascinating. This, I think to myself, is the proper way of doing things.
Altberg’s History
My tour guide is Joe Sheehan, Altberg’s Managing Director. He’s the son of founder Mike Sheehan, who set up the company in 1989. Mike was a former worker at the Old Richmond Shoe Factory, once one of the town’s main employers. When the factory closed, he took a bold leap of faith and founded Altberg, bringing a number of staff members with him – some of whom remain with the company to this day. It was a time of recession, and outdoor bootmaking in the UK had all but disappeared. Unsurprisingly, the first few years were a struggle, but then came the breakthrough: a large contract for their Peacekeeper police boots, taking production up exponentially. Today, Altberg remains a major supplier to the police and the armed forces.

Joe Sheehan had originally planned a different path, working in a bank before spending a year in Canada in a specialist outdoor store. “We always talked about boots growing up,” Joe tells me. “Even as a kid, I’d be in the workshop sweeping the floors. Dad always told me to work somewhere else first, so I did – but when someone dropped out 16 years ago, I stepped in, and I’ve been here ever since.”
Sheehan senior is still very much involved. “Dad stepped back from the day-to-day pre-COVID,” Joe explains, “but he still works on new designs and updates, and often comes into the factory. He loves being hands-on – he’s definitely not lost any enthusiasm.”

